Of all the lessons we learned from the terrible coronavirus pandemic of 2020, looking towards the future with positive hope is one of the most important lessons we should never forget. Economists are expecting strong business activity to start resuming in the first quarter of 2021, and the longer term forecast is even better. What this means for business professionals is that they should be ready to seize the moment by making sure their biographies are not only up-to-date but also published on the right internet platforms.
In the past, professional biographies were mostly contained within resumes and curriculum vitae documents stored at online job boards such as CareerBuilder and Indeed. These days, professional bios are meant to be more visible, and this means choosing the right internet spot where they can be accessed by recruiters, hiring managers, and prospective business partners. With this in mind, here are a few recommendations for 2021:
There is no excuse for you to skip over the world’s most active business social network. If you are a self-employed professional who thinks LinkedIn is mostly for job seekers, you should know that this is not the case; in fact, the job search function of LinkedIn is not as active as its primary purpose, which is to forge business connections.
This is a relatively newcomer to the world of internet directories. In essence, EverybodyWiki uses the familiar WikiMedia web publishing format that anyone can edit, but the focus is on individuals. Take a look at this EverybodyWiki page so that you can get acquainted with how this platform works; there is a good chance that you will start seeing it popping up on Google search engine results in 2021, and this has a lot to do with the WikiMedia format.
You only have 160 characters to work with when writing a Twitter bio, so you have to get straight to the point. State what you do in two or three words, and don’t forget to point readers to the “About Me” page on your website. You must link to your Twitter profile from your website. To a certain extent, being active on Twitter is more relevant than being active on LinkedIn, so be sure to establish a positive and engaging presence on this network.
Not everyone will benefit from a CrunchBase profile; however, if you have previously worked at or done business with a company listed on this business directory, the door is wide open for you to link to it from your profile. If your field of work involves technology or finance, CrunchBase is a good fit for your professional bio.
Similar to Twitter, Instagram will not give you enough space for a full business profile, but you can certainly point followers to the About Me page on your website. What is more important about Instagram in 2021 is that you figure out how to use it in a way that can promote your business.