Want to maximize your visibility and reach a broader market online?
There are many options. You can consider PPC, Google ads, SEO, content marketing, etc. However, these strategies either come with a hefty price tag or will take ages before you start seeing results.
This is where online business listing comes in. Business directories allow you to advertise your business to millions of visitors, giving you an advantage over your competitors.
Stay with me as I show you five sites that you can list your company today for free.
Google My Business
Google is the world’s number one search engine and receives the highest number of searches. Many of the searchers are potential customers looking for the right provider.
That’s the mission of Google My Business. It will lead these searchers to your business profile if you have what they are looking for.
The platform allows you to add your business’s basic details like your business name, hours of work, and location on Google maps.
Plus, it goes further to show customer reviews to your visitors. Since 84% of buyers trust online reviews and make a purchase decision based on what they read, you can make some good ROI with stunning reviews.
Crunchbase has mainly focused on keeping databases for technology businesses or startups. Most of these businesses seek equity funding from venture capital or angel investors.
Getting a company listing on Crunchbase differs from all the other sites in this article. However, you’ll still add your business’s basic information like name, address, and employee size.
What sets Crunchbase apart is the extra features it has. For instance, you can add the names of your board members, list key employees on your company profile, and update your business information at any time.
While the platform is not entirely free, take advantage of the free account, which allows you to do the following.
- Follow your favorite company and set custom alerts.
- Access premium data, including web traffic information and mobile app analytics.
- Join the thousands of contributors and edit your individual or organization page.
Founded in 2004, Yelp has become the largest online business directory for local businesses. It receives over 178 million visitors every month, hence the best platform to maximize your visibility.
Yelp will work best for you if your customer service is top-notch as it’s more of a customer review site. Customers will write reviews for a business they have transacted based on their experience.
For example, let’s assume you ate lunch at a restaurant and were happy with their customer service and food. You’ll search for the restaurant on Yelp and write a positive review recommending it. If anyone comes across that review, they will be convinced to eat at that restaurant.
The interesting thing about Yelp is that a whopping 92% of customers will purchase based on the reviews. And you know what? Alexa and Siri also rely on Yelp when suggesting local businesses.
With over 1.7 billion people using Facebook daily, the social media platform quickly turns into a powerful free local business directory.
The setup process is simple. Creating your business page won’t take you more than 30 minutes. Once through, work on a consistent posting schedule to start gaining traction. Next, start asking for reviews from previous customers, which you’ll use as “baits.”
Growing your Facebook organically is a long-term process. It needs consistency in posting high-quality content that resonates with your audience. Moreover, you can use the boost posting feature or Facebook ads to reach a wider audience.
Glassdoor is no longer the site you go to when researching salary. Indeed, it’s still a perfect platform for job seekers looking for information on a company. While all these are true, they don’t make glassdoor less effective in listing your business.
And that’s why you should make it one of your top considerations. Picture this: You have an insurance brokerage firm known to be a good company with lots of positive reviews from employees. Since positive reviews go far, they can positively influence a potential customer searching for your company, certainly bringing many leads and sales.
It’s still surprising how many businesses spend thousands of dollars on marketing. Not that it’s bad. It depends on their marketing strategy and the size.
But you don’t have to do the same. The above five sites are among the many business listing sites you can try today. They are effective and a no-cost way to grow your company.