If you love fashion and want to make a career of it, one way to do this and achieve your entrepreneurial dreams is to open your own boutique clothing store. However, starting a business venture like this is much easier dreamed up than done. So to help you find the right way to get this business off the ground, here are three tips for starting a boutique clothing store.
Pick A Very Specific Target Market
There are a lot of different clothing retailers out there. And since you’re just starting a very small business, you likely won’t be able to compete with the big retailers when it comes to things like price. However, HowToStartAnLLC.com shares that you can still get in with people by choosing a very specific target market for your clothes.
When doing this, it’s usually best to go with what you know. So if you’re aware of hole in the clothing market that you can fill, like bringing in more clothing options for outdoorsy girls or people who fall outside the typical things like sizes or styles, targeting your boutique clothing store to these types of people could help you get a more loyal following and customers who truly care about the products you’re selling.
Be Creative When Picking Inventory
Unless you’re planning on making all the clothes yourself, you’re going to need to find some way to get inventory to fill your store with.
To do this, you may want to get creative with how you source your clothing options so that you have different styles to offer other than what’s being shown on all of the other stores you’ll be competing with. To help you in finding unique styles and clothing options, Michelle Renee, a contributor to Chron Small Business, suggests going to wholesalers, individual designers, and trade shows to find the clothes that you’ll sell in your boutique. And make sure you’re keeping your target market in your mind as you source the clothing from these places.
Take Advantage Of Every Marketing Opportunity
Opening up a retail shop is hard work. So whether you’re planning on selling all of the clothes online or you’re wanting to have a storefront too, you’re going to need to take advantage of every marketing opportunity you can if you want your business to succeed.
As part of this, Dave Thomas, a contributor to Business.com, suggests that you hold a grand opening, use social media, invest in quality photography, and leverage your relationships with others in the industry to spread the word about your new boutique and get people interested in what you’re doing.
If you’re wanting to open a boutique clothing store in the near future, consider using the tips mentioned above to help you do so successfully.