Email marketing is one of the trickiest, but, ultimately, one of the most effective tools you can use to grow your brand. However, before you can start growing your brand and getting responses, you need to make sure that your emails are actually being delivered. If your emails are not being delivered, they are most likely getting caught in the spam folder. When mail gets caught in the spam folder, it not only renders your campaign useless, it also hurts the credibility of your email account.
That’s why today we’re going to be discussing how you can improve your email deliverability when sending a mass email as well as several other useful tips you can use to avoid the spam folder. Before you know it, you’ll be sending high quality emails that get responses. Let’s get started!
- Protect Your Reputation and Avoid the Spam Folder
Even with the help of a mass emailing software, you need to make sure that you don’t compromise your IP address’s credibility
Your ESP’s reputation is important if you want to continue email marketing campaigns in the future.
If this is the first time you are entering the world of email marketing, you need to pay close attention to the rules so you can avoid the spam folder. The first step you should take before sending mass emails is finding a mass email software that you prefer. The next step is to research your email limit and your reputation.
Before you hit send on that first batch of emails, you need to know how many your ESP (Email Service Provider) allows per 24 hour period. If you are starting your first email campaign using Gmail, your send limit will be 500 messages. Should you try to send more messages than this, you can hurt your reputation and your messages are likely to be flagged as spam. It is also possible that your emails are getting caught in the spam folder because they are flagged as low quality content or have other spammy qualities.
Sending too many messages or sending low quality messages will eventually get you blacklisted as an untrustworthy address, which means that all of your messages will end up as spam. To avoid these common pitfalls, you need to learn how to send mass emails using mass email software and ensure that all of your marketing emails follow best practices.
- Consistently Update and Organize Your Address List
The right mass email software can help your keep track and update your address list automatically
If your addresses are out of date your messages are probably being delivered to no one.
Another important aspect of mass email marketing you need to pay attention to is building your address list. Your address list is the backbone of your total email campaign — meaning that if your data is out of whack, your whole campaign will be as well. To prevent automation issues from your mass emailing service, you need to consistently update your address list.
When you are sending mass emails, one of the most important aspects is personalization. With the right mass emailing service, you can automate personalization from the data in your address list. However, if your address list is incorrect or out of date, you’ll end up with embarrassing personalization issues. Additionally, if someone has changed jobs or changed email addresses, you’ll be sending your messages to inboxes that are no longer in use. Not only that, but your emails will also seem less trustworthy and will be more likely to end up in a spam folder.
- Break Your Email List Into Segments to Dodge the Email Limit
Using a mass emailing software, schedule your emails in segments to avoid being flagged as spam
By breaking up your address list, you can send more emails over time.
As we mentioned before, ESPs have a daily limit to prevent spam messages. When you start sending mass emails for a marketing campaign, you will have to bypass these limits to send to your full address list. One of the ways that you can bypass this restriction is by “throttling” your ESP.
Throttling refers to the practice of segmenting your address list. When you segment your address list, you can send your mass emails in smaller batches to avoid hitting your ESP’s message limit. Any address list you have over 250 recipients you should try to segment. Once you have broken up your address list, you can send emails using your mass emailing software to each person in your address list without getting flagged as spam.
Now that you know a few of the ways that you can improve your deliverability, it’s time to apply these practices to your next campaign. Mass emailing can be difficult, but with the right mass email software and strategy, you can execute a successful campaign to further grow your brand. Just remember our tips before you hit send and your emails will arrive safely in each inbox.